Transforming the Cleveland Ave Neighborhood through re-envisioned and reconstructed housing



The proposed redevelopment of the Cleveland Avenue Neighborhood goes beyond a simple replacement or rehabilitation of existing housing units. The strategy creates a significant economically integrated, mixed-use, intergenerational neighborhood that will not only improve residents’ quality of life but will also serve as a catalyst for additional public and private investment in East Winston-Salem. The housing strategy is based on extensive planning, community engagement, market analysis and understanding of current need. HAWS has been working toward making East Winston and the Cleveland Avenue Neighborhood a more mixed income community with a variety of housing choice in the rental and ownership market. The housing strategy includes for sale units in the mix as it aligns with this goal and the overall direction of the housing market in greater downtown Winston-Salem.  Between the positive progress in downtown revitalization, the strong urban living trend in downtown and surrounding neighborhoods and the catalytic effect of the Innovation Quarter project, East Winston has been effectively repositioned as a result of its close proximity and accessibility to these economic and quality of life assets. The neighborhood is ripe for urban pioneering and the Cleveland redevelopment project is designed to instigate that movement.

The plan calls for demolishing the 244 units that currently exist in Cleveland Avenue Homes. The site will be redeveloped to include 288 modern housing units, including 146 replacement units, 62 affordable and market rate rental units, and 80 single-family attached and detached units for sale.

In addition to the redevelopment of Cleveland Avenue Homes, HAWS will renovate and provide 128 replacement units in the existing Crystal Towers in downtown Winston-Salem.  This project sits in a highly attractive location in downtown, in close proximity to the public library, restaurants, Wake Forest Baptist Medical Center, shopping and financial institutions. It is on a public bus route (WSTA 4) and is approximately 1/3 of a mile from WSTA’s downtown transportation center, giving the property walk access to the vast majority of fixed route transit lines in the system. Crystal Towers’ existing 201 one-bedroom units will be converted to a mix of one bedroom and two bedroom units.

The proposed unit mix for the public housing units is based primarily on the needs of current Cleveland Avenue Homes households as well as households on the waiting list. These units will be set up and managed as project-based Section 8 units. The existing unit mix of Cleveland Avenue Homes is 28 one bedrooms, 120 two bedrooms, 68 three bedrooms, and 28 four bedrooms. Taking the differing demand for different unit types in to account, the unit mix for public housing at the new Cleveland development includes 35 one bedrooms, 18 two bedrooms, 59 three bedrooms, and 34 four bedrooms. The Crystal redevelopment includes 55 one bedrooms and 73 two bedrooms. The new non-public housing units are most likely to appeal to younger, working singles and couples, or empty nesters. Therefore, the unit mix will be 56 one bedrooms and 6 two bedrooms. For the for sale component of the project, there will be 14 three bedroom townhomes, 34 four bedroom townhomes and 32 single family detached homes.